Making a positive impression at first sight is typically something job seekers, potential partners, and suppliers are worried about. Looking the part to show that they fit in with the business values is fundamental for professional growth.
However, many businesses forget that first impressions are a two-way avenue. Just as they can decide whether or not they trust a person based on their professional attitude and outfit, an individual can judge the business too.
So how does a business look the part to attract and retain the right audience group?
Your decor says a lot about you
In the office or at home, your decor reveals a lot about your values and tastes. While it is fair that offices may not have the same decorative requirements as the household, they also need to display art and furniture their audience can identify with.
For example, high end furniture is better suited to the reception or manager’s office of a company that provides high end services, such as investment portfolio, luxury estate, or even premium design. On the other hand, businesses providing more accessible services or products must also reflect their audience’s lifestyle.
Chatty social media is the new professional voice
What is your brand voice on social media? A common mistake for brands is to maintain a corporate and impersonal voice in their social media presence. In reality, social channels are also about interactions and engagement. That’s precisely why developing a friendly, approachable, and entertaining voice for your channels can be a game-changer. Take a look at the way brands such as Spotify and Clare Paint engage online. Looking the part on social media is all about maximizing engagement. If social media voice is too corporate, your audience will think that:
- The business process is dated
- The business can’t understand them
- The business doesn’t value conversation with the audience
Your values are your identity
Customers are happy to pay more for brands that represent values they believe in. For instance, it isn’t uncommon for vegan, eco-friendly, and anti-animal-cruelty products to be sold at a higher price than their competitors. The price tag doesn’t stop customers. On the contrary, these brands are more likely to attract and increase purchases. Why? Because they are vocal about their values and ensure that every process is designed to respect them.
In other words, your values act as a connection bridging the gap between the business and the audience. Being openly vocal about your values can help attract the right customers and investors, aka people who recognize themselves in your venture.
In conclusion, looking the part for a business is not so much about your quantifiable performance, but a lot more about what you wish to represent. The choice of decor, the tone of voice, and the values express what the business is about and who it can help. They are the elements that can differentiate brands when market considerations become irrelevant. Looking the part is all about the embodiment of your audience’s interests, tastes, and communication.
